The audience is king!

• "Designing a presentation without an audience in mind is like writing a love letter and addressing it ‘to whom it may concern’."
  ~ Ken Haemer, AT&T

The audience is 'king'. 

A presentation can not:

• Meet its main aims
• Use appropriate visual, auditory and kinaesthetic aids
• Be pitched at the right level (knowledge base) 
• Engage, inspire or call-to-action 
• Hook the audience 

Unless you can answer the following about your audience:

• Who are they?
• Want do they want from this presentation?
• What is their knowledge base?
• How many of them are there? - this effects; visual aids, venue arrangement, any handouts or additional information
• What is their 'hook' - what is it about your delivery that will make you stand out and give them a reason to listen to you

For more info see my free 67 page book which contains exercises and templates to help you deliver a memorable presentation and increase your professional standing. 

http://bookboon.com/en/business-ebooks/career/presenting-at-conferences

Presenting at Conferences

Hi all,
As promised here is the link to the FREE ebook 'Presenting at Conferences'

It was Jerry Seinfeld who said 'according to most studies, people's number one fear is public speaking. Number two is death. Death is number two. Does that sound right? This means to the average person, if you go to a funeral, your better off in the casket than doing the eulogy' 

http://bookboon.com/en/business-ebooks/career/presenting-at-conferences

Know Your Audience

Know your audience. In order for your delivery to have a true impact value and influence your audience there are four questions you must be able to answer: How many people will there be in the audience? What re their expectations and what do they want from my presentation? What is their background and What is their knowledge base. Answering these ensures that your visual aids are appropriate, your room and venue are conducive and that you pitch your delivery at the right level. Too 'High brow' and fill of technical or industry abbreviations will not make you look important and knowledgeable, it will turn the audience off. Conversely pitch your delivery too low and you won't keep the audience interested or engaged.